*this is meant as a study guide that was created from lecture videos and is used to help you gain an understanding of what are google ads.
Capitalize every letter in headline
Include keywords in ad text
Tie the call to action in ad to match the landing page
-Gain advantage over organic
-Reach customers actively searching for your product
Google Display (Banner Ads) Network
-wide range of customers with broad interests
-brand awareness and customer loyalty
-increase engagement with customers
-specific placement targeting
*Ads Editor to quickly manage GoogleAd on Desktop
Google Ads Structure
Account- Email, Password, Billing Info
Campaign- broad objective, budget, setting when ad appears
Ad Groups- set of similar ads and keywords that trigger select advertisements
Organize your campaign and ad groups from the start
Start with specific ads and targeting, then loosen up if not getting enough traffic
Create several ad groups within campaign, 10-30 keywords per ad group, 2-3 ads per ad group
Quality Score Factors
Landing page experience (relevancy, easy to navigate, transparent to business and customer data)
Relevance of the advertisement to the search query
Use of Google advertising extensions and their leverage
How to get higher Quality Score– Improve ad quality with right keywords and ad copy, landing page experience and leveraging ad formats
Define your Goals
Increase traffic, generate phone calls, drive in store visitors, educate customers
Goal- Objective, motivation, effort and KPI
Goal Example- Online sales -> I want to buy -> Sell filters -> 100 filters sold by October
Have specific campaigns for certain customers’ needs and their motivation
Set up 1 campaign for each goal
Define your Customer and the Product they want
Put yourself in your customer’s shoes
What are they motivated by?
Where do they spend most of their time?
Why are they interested in your product?
What will convince them to buy?
- Mark -> 42 -> graduate -> orthodontist -> 10 years -> needs for work -> iPhone/desktop -> online 4 hours per day -> young professional who enjoys tech, entrepreneurial, skeptical, motivated by recommendations for other colleagues
Make sure your ad text helps solve your customer’s problem with your product
Successful Google AdsWords Campaigns
Persistence -> spend money -> review data -> refine campaign -> repeat
*Common to lose money in the first month, make educated guesses and be savvy with data. Be patient with Google Ads and let data sink in to close the gap.
Exploring the Interface
Sidebar- Campaigns -> Ad Groups within that campaign
*Graph icon shows graph data over time
Campaign- Campaigns, Ad Groups, Settings, Ads, Keywords, Audiences, Ad Extensions, Dimensions
People don’t search for pre-owned vehicles; people search for used cars
Speak the language of your customer
The best advertising is specific
For each ad group, develop an ad theme and a list of keywords
Think like a customer, organize by theme,
(men’s boots -> men’s rain boots, men’s work boots) be specific,
5 to 20 keywords per ad group
Google Keyword Planner
Search volume, relevance, competition
What is your customer thinking?
What are they looking for?
How would they search for it?
Identify your unique selling proposition
‘search for new keywords..’ -> add in your keyword terms -> ‘get ideas’
look into different ad groups for ideas, add keyword filters on sidebar, ‘add to plan’ so you can make an ad group from all the keywords you select, type in your landing page and see what Google suggests
‘get click and cost performance forecast’ -> type in keywords -> ‘enter a bid’ -> see daily forecast
Five keyword options
broad match- default, matches words that are closely related such as synonyms, captures large audience, irrelevant clicks
broad match modifier- use + in front of keyword (+womens +hats) contains close modifications but not synonyms, can be in any order, can have irrelevant clicks
phrase match- use quotes around phrase (“womens hats”), must be in specified order
exact match- use brackets ([womens hats]), search cannot contain any other term
negative match- use – (-women) prevents ad from displaying when search contains that term
Creating your first Campaign
+ Campaign -> ‘Search Network Only’ -> click ‘all features’ (dynamic search ads?) -> Name campaign with..
Goal | Objective |Targets | Effort
Ex. Search | Online Reservations | USA SF Intent | Summer Discount
-> Uncheck ‘include search partners’ -> Choose specific locations -> leave locations as recommended -> Unless you have a good reason only target one language ->
“how much is a sale and what is the max I’m willing to spend each day for your goal”
- 100 for book now and 50 for max per day, Cost per acquisition is 50..
“how many clicks will it take for someone to purchase a sale?”
3% CTR will click on ad with 1000 impressions which is 30 people (people who click on ad is CTR, 3% is good) -> 5% will click on ‘Book Now’ on the site which is 30 people X 5% which is 1
-> In this example you need 30 clicks for 50 dollars or less. Divide 50 CPA (which you determined is the price for a sale) by the clicks needed to get a sale which is 30, so $50/30 = $1.66, which is how much your max pay should be, ‘Default Pay is 1.66’
Set budget based on how much you can afford and how many conversions you can hope for each day. Start out with a sample budget you feel comfortable spending within the first couple months
Location- help people nearby find your nearest storefront or give you a call
Site links-add links to help people find what they are looking for, promotes certain section,
*Use a strong CTA to help people to understand what they are getting, use 6-8 sitelinks
Call- allows someone to click within ad and allow them to call you
App- show a link below add that sends to the appropriate ad store
Review- showcase positive 3rd party reviews from reputable sources
Callout- add descriptive text to your ad to show what you have to offer
Enable as many extensions as you possibly can!
Schedule- For when you want ad to show during certain times
Ad delivery/ad rotation- leave for ‘optimize for more clicks’ and then ‘optimize for conversions’ down the line
Headline- grab attention of user
Web address/display URL
Description line 1-
Description line 2-
Tips for Ads: Highlight what makes you unique
What makes you stand out?
What is your unique selling point?
What key features does your product/service offer?
What is the motivating factor for your persona?
Use a call to action for what you want people to do
Make sure your landing page is relevant and allows them to immediately take action
Use sales terms in your ad copy! Give them info on how they can make a decision!
Match your ads to your keywords to demonstrate ad relevance, and your landing page!
Create 3-4 ads for each ad group and provide different copy for each
Create a separate ad group for each theme or product that you offer
Add keywords one per line, start with 10 keywords! Keep an add group to a tight theme
‘Below first page bid’ means the max CPC is too low
‘Low search volume’ means it’s not worth bidding on
Create only 3 or 4 ads at a time!
Campaign -> Keywords -> Automate -> Create Rule for Ads -> Send email when.. -> Requirements -> Send Email for ads when CTR < 1%
Modify columns once you begin to track your conversions
Monitoring your advertisements
Monitor what works and what doesn’t over time
‘Segment’ your data to analyze
Campaigns -> Dimensions -> Filter -> View: Hour of Day to see how well ads perform during hour of day or View: Geographic to see where ads are best clicked
Search Term- what led people to click on your ad
(Campaigns -> Dimensions -> View: Search Terms)
Auction Insight- Shows if competitors ads are showing more than yours
(Campaigns -> Details -> Auctions Insight ALL)
User Location- shows where users are clicking and seeing your ad
(Campaigns -> Dimensions -> View: User Location)
The ratio of your net profit to your costs
Revenue-COGS / COGS
Measure conversions and evaluate your ROI
Setting up Google Analytics
Tools -> Google Analytics -> Admin -> Google Ads Linking -> New Link Group -> Select check box and continue -> Link Accounts
What is our conversion?
Where does the conversion happen?
Tools-> Conversions -> Add conversions-> Website -> Fill out info appropriately
Count- all for sales/ unique for leads, Conversion window- how long after an ad click you want to track conversion, 15 day, Leave Optimization ‘on’
Google Ads Campaign Experiment
Can run one experiment at a time
Campaign -> Settings -> Advanced Settings -> Experiment -> Change..
Improve ROI- relevant landing page and keywords, increase bids on profitable keywords, Display network down the line
Keywords- use negative keywords, remove duplicate keywords, optimize low performing keywords
Ad text- use keywords in ad text, include a CTA, pre-qualify traffic such as pricing or discounts, use ad extensions
Bids- experiment with various bids, allocate budget based on performance, bid adjustments
Campaign -> Keywords -> Status -> Remove low quality keywords from ad groups -> Modify columns to show Quality Score, you want a Quality Score of 7 or higher
Provide full control of when, where and on what you want to show your ads on
Campaign -> Settings -> Locations | Ad Schedule | Devices for different adjustments -> Bid adj. ‘increase by’ decrease by’
When people have already visited your site and you want to target them again
Campaigns -> Shared Library -> Remarket to people who visited your site before -> Choose dynamic remarketing if makes sense -> Add tag to site -> Return to audiences -> Tag details -> View tag implementation instructions -> View Google Ads Tag for Websites and add to every web page
‘Set up remarketing list’ for specific retargeting
Audience Insights for remarketing lists
Campaigns -> Audiences -> Shared Library -> Select remarketing list that you want to see the audience for -> Examine insights
Add Ad Extensions
Campaign-> Ad Extensions-> View: __ -> ‘+ Extensions’ to add new extension
Customize a landing page for each keyword
Campaign-> Keywords -> Edit -> change Final URL’s
Optimal results come from targeting the right people, at right time, with the best message.
What are you willing to pay for a lead or new sale in your business?
Keyword planner- Adjust location, get top ten searches
CPA of a new lead or sale
Tools -> Conversions -> Fill Out -> Add Code to Website
Understand your spend in Google Ads is working for your business
Delete or pause the poor performance
Look at exact match keywords, broad means you are fishing in larger see
Google Auction Insights (who you are bidding against)
Impression share, average position, overlap rate, position above rate, top of page rate, and outranking share
Campaign -> Details -> Auction Insights -> Can ‘Segment as well’
Google Bid Simulator (what happens if you spend more money)
Campaign -> little graph next to Budget
Device, location and time of day
Campaigns -> Settings -> Edit all features if don’t see bid adjustments
“Are your ads as customised as they can be?”
“Pop by and use code 123 for a 10 discount today only”
Types of Keywords
Explicit- computer memory
Problems- how to speed up computer
Symptoms- Blocked drain
Product names- MacBook Pro
A/B Testing on website pages
You can send traffic to a page, but if it doesn’t convert then you are wasting money
Have one main outcome per page
What is your most wanted response? MWR
Make it easy for the person to achieve their most wanted response
Test- colors, CTA, style of forms, more/less images, headlines
5% increase is good. Aim for 100-300 per page to test, Use same ads, Always be testing
Track and measure everything to know what is working and what needs adjustment
Remarketing- connect with people who have visited your site
Admin -> Audience definitions -> Audience -> New Audience -> Next Step -> Buy on your website -> Choose category Remarketing Lists -> New User
Tips- Track Conversions! Use clear message and bright colors, view through conversions
Google Audience Insights
Customer Match gives you a way to find out more about your own remarketing, and ideal when you have a built email list.
Shared library -> Audiences
Affinity Audience- Select from these audiences to reach potential new customers and make them aware of your business.
Custom Affinity Audiences- advertisers can create audiences that are more tailored to their brands
In Market Audiences- Select from these audiences to find consumers who are researching products and actively considering buying a service or product like those that you offer
Remarketing lists for search ads
Begin to bid on keywords that you usually wouldn’t bid on. The ads are only shown to people who’ve visited your website
Treat someone who has visited already as special
Shared Library > Audiences -> Choose option and fill out rules
Run tests and adjust your course of action based on your results
Who would you most like to re engage?
Audit to see whats working
Use sitelink extensions, use call extensions, add location extensions, use product listing ads when you are e commerce, don’t worry about negative keywords impacting quality score, use exclamation points, use numbers of ads, look at performing ad, landing page quality- relevant transparent and navigability, revisit your campaigns
Setup Target CPA Bidding
Google can raise bids on ads that seem to generate more conversions
Campaign -> Settings -> Edit Bid Strategy -> Target CPA, Think how much would you pay for a lead?
Know your outcomes and then optimize your account accordingly
Campaign -> Settings -> Ad Delivery -> Optimize for conversions
Dynamic Ads- ads appear based on the content of your website
Displays ads when it thinks searches are relevant
Campaign -> Search Only -> Dynamic Search Ads
Connect Google My Business Account
Use location extensions to connect your physical location
Campaign -> Ad Extensions -> View -> Location Extensions ->Click Extension
Add Sitelinks to your Ad
Campaign -> Ad Extensions -> Sitelinks -> Extension -> New Sitelink
Phone as a CTA
Campaigns ->Ad Extensions -> Call Extensions
Campaigns -> Call-Only -> Advanced Scheduling, ensure you will pick up the phone if called
Advanced Local Targeting
Settings -> Locations
You can increase or decrease with bid adjustment
Campaign -> All features edit -> Advanced under locations, target
Promote your app
Campaign -> Universal App Campaign -> Fill Out
Opportunities -> View opportunities
Google Ads Editor
Download -> All Campaigns
Campaign -> Segment to segment
Reports Tab to show reports
Campaign -> Dimensions to also segment data
Google Ads Tools
Google Ads Scripts
OpenWeatherMap API to adjust bids on weather
Dynamic keyword insertion- adjust ads by inserting specific keywords
Pause keywords with low quality score
Used to re engage visitors who have visited your site and have left, and is useful for CRO.
We get a tracking code from Google and we use rules to specify the visitors we want to advertise. You target them by utilizing different ad copy and coupons.
Setting up Remarketing in Google Ads- limited functions, suitable for limited business case.
Setting up Remarketing in Analytics- essential for successful campaigns
Audience Builder in Google Analytics- specify customer demographics, or technological requirements or behaviors or users visiting within specific dates etc.
Types of Remarketing
Standard- target passed visitors, is not contextual.
Dynamic- target past visitors but can show them dynamic ads specifically towards the products they they viewed
Remarketing for mobile apps- show ads to people who have used the mobile app or website, and will send when on other competitor apps
Remarketing lists for search ads- build lists of past visitors and we target visitors when they do follow up searches
Video remarketing- retarget to visitors when they have viewed a video or on youtube, shown on youtube
Aim to increase ROI: increase conversions and reduce CPA
Linking Google Ads with Analytics- sign into google analytics -> admin tab -> property -> product linking: Google Ads linking
How to add Google Ads Remarketing tag (if you haven’t used a Google Analytics tag)- sign into Google Ads -> top right drop down -> shared library -> audience manager -> audience sources -> Google Ads tag dropdown -> edit source -> fill in info to set up tag -> save and continue -> copy tag and add to website or access through tag manager -> Use Tag assistant chrome extension that will verify code snippets -> tag needs to go before the body tag!
Basic Campaign Setup
Sign into Google Ads -> all campaigns -> create new campaign -> select display network -> select goals and continue -> add campaign name, locations, languages, bidding..remove enhanced cpc, assign daily budget -> additional settings, content exclusions, -> ad group name -> audiences: remarketing -> name ad group and create your ads
Remarketing lists and rules
Sign into Google Ads -> dropdown menu: shared library -> audience manager -> audience lists -> add new list: website visitors -> audience name, list members, visited page for specific URL’s and other rules to segment
(Minimum list size is 1000 visitors for Google Ads)
Advanced Remarketing campaign setup in Google Analytics- log into google analytics -> admin tab -> property -> audience definition -> audience -> new audience ->link google ads and analytics account -> define audience: create new -> adjust demographics, technology, behavior, date of first session, traffic etc. and save -> go into Google ads and select campaign -> display network tab -> interests and remarketing -> connect list with Google Ads campaign
Switching between Analytics and Ads for advanced targeting options- choose google ad campaign -> ‘keywords’ and ‘placements’ tabs on left, ‘audience’ tab to add remarketing list
Setting up dynamic remarketing for ecommerce
A way of further refining your targeting. Ensure Google Ads and Analytics is linked. Update tags, custom dimensions, create lists, create attributes for specific products
Updating tags and specifying custom dimensions- sign into google analytics -> admin tab -> property -> custom definitions -> custom dimensions -> custom dimensions -> create custom dimensions -> fill out information
Creating audiences for dynamic remarketing- (‘cart abandoners’ or ‘high value customers’ are example of a remarketing audience)
Attributes for dynamic remarketing- sign into analytics -> admin tab -> property -> audience definitions -> dynamic attributes -> add a new attribute -> configure and assign values to each attributes chosen, then you create create a dynamic display ad in Google Ads
Creating a dynamic remarketing campaign- campaigns -> add a new campaign -> display network -> fill out goals -> campaign name, locations, daily budget, additional settings: dynamic ads, data feed: select a feed or new feed you need to create. Ad group name, audiences -> select remarketing, under website visitors select your remarketing lists -> ad group bid, create your ads: new ad, responsive ad.
Setting up a dynamic remarketing feed for display advertising- feeds are like spreadsheet files that contain product info that acts like a database for Google to access.
Creating and uploading a feed- Google Ads ->business data -> data feeds -> dynamic display ad feed -> choose file and upload spreadsheet -> check back in a few hours to see if there are any errors. Ensure accuracy.
Setting up your RSLA campaign- remarketing lists for search ads is a way to target any range of keywords that users search for. Used for when visitors come to your website and then leave to compare prices. RSLA allows you to set up a list of visitors from your site,
Campaigns -> new campaign -> search network -> set up campaign! -> audiences -> add audiences -> select ad group -> add button, select remarketing to select one of your lists -> save info and then you can run ads exclusively to people who have visited your site and are searching for for competitor pricing.
Deciding on a remarketing budget
Up to 5% as a test budget, target various ad sizes to obtain discounted inventory.
What to ask to determine CPC Variable
Do we want to spend less or more on visitors who already visited our website?
Do we want to adjust our bid to be higher for people who visited our shopping cart?
Can we adjust our bid to be lower for devices that produced a higher bounce rate or even avoid remarketing to those devices?
What to ask to determine daily budget variable
How many new leads can our physical resources handle right now?
During initial tests, did we see a higher conversion rate from our remarketing efforts?
Would we prefer to focus on a new website visitors via old marketing efforts, or do we prefer reengaging old visitors? And what balance shall we strike? For example, we may choose to spend 90% of our budget on attracting new visitors and just 10% on remarketing.
Can you think of any specific visitors to your company’s website for retargeting? What would be the best targeting criteria to apply?
Advanced targeting combinations
Selected keywords- ad gets triggered only when reading relevant content on web
Selected placements- hand picked magazines considered to be high quality where ads can be displayed.
Selected audiences- remarketing lists that you have
Demographics- used with google analytics more
Locations- works well when setup in Google Ads
What is there that you can do, what combination of targeting criteria will produce better conversions?
Use google analytics, have frequent campaign monitoring, regular adjustments
Seeding your initial remarketing lists
Refers to how and where we obtain the initial visitors we want to add to our remarketing lists. Try to have at least 5000 targeted people on a list.
Funnel-based segmentation vs. profile-based targeting
Each remarketing list is based off a certain behavior. You need high traffic levels, with at least 1000 users. Funnel based segmentation is best for mass marketing such as publishers or ecommerce. Profile based targeting is used for niche businesses with high-value clients
Differences between B2B and B2C remarketing
B2B- higher LTV’s, justify higher CPC’s and acquisition cost, precise targeting remains crucial, find and target the right user and find out who the decision makers are
B2C- lower LTV’s, balance lower CPC’s with less accurate targeting
Seeding an Google Ads remarketing list with a LinkedIn campaign
Google Analytics: set list rules for landing pages -> LinkedIn: Create a targeted campaign -> Google Ads: Create a remarketing campaign
B2B Campaign Design
Audience: high quality online business magazines
Google Display Planner: indicates suitable volume of quality inventory, but how do we exclude certain readers
LinkedIn Marketing Services: indicates a good volume of C-Level profiles, but how much time do busy people spend on LinkedIn
Solution- LinkedIn: seed a high quality remarketing list -> Google Ads: remarket to the audience on the list for the next six months.
Client profiles of decision makers. Role of DM, company size, location, industry, information of profiles you would like to exclude.
Campaign Setup- Landing Page: Clear CTA and URL for ad creation -> Ads: Create a list (ex. ‘LinkedIn B2B list’) -> Google Analytics: In audience definitions, specify LinkedIn as the traffic source for your list. -> LinkedIn campaigns: Create an ad group for both Display Ads and Sponsored InMail, they will work together to drive visitors to your landing page.
Auction Insights and bid simulator
Typical tools used when planning new campaigns and optimizing existing campaigns. Produce list of existing google ads campaigns Campaigns -> budget column, small graph next to budget -> select campaign you want -> campaign bid simulator. Produce auction insight report- campaigns -> select campaign -> more -> select auction insights to see benchmark performance against competitors and can be segmented. Look at top right corner to segment by time or device -> download report as pdf.
Google Display Planner
Old Ads Interface -> Tools -> Display Planner -> enter keywords -> set targeting -> get ad group ideas or placement ideas (shows domains that have content for your particular keyword) -> select all placements or select cookies per week column to see volume of specific sites and highest traffic. You can add websites to a list to get a forecast of data based off the sites that you have selected.
To see most popular sites according to visitor volume- display planner -> find the top placements by location -> select topic(s) -> get placement ideas.
New Ads Interface -> Campaigns -> select campaign -> ‘overview’ in left sidebar -> ‘selected .. ‘ will show you details about selected options for campaigns
Download Ads Editor -> sign in and receive authorization code -> paste code to then download campaigns from the associated google account -> select an ads account
Google Ads Manager Accounts
Used when you want to manage multiple accounts from a single dashboard. Makes reporting easier and consolidated billings. Setup manager account -> use a different new email address account and then link it. New Google Ads Interface -> Select new manager associated email -> select google ads account you want to work with. Shared library in left column in new Google Ads is set across multiple accounts within a manager account, not across a single account and all the campaigns within that account. Top right -> setup -> account access to see accounts available and access provisions to individual people.
Reporting tips with Google Ads
New Google Ads interface -> campaigns -> select campaign and inside ad groups -> right side, button with 3 columns to modify columns to select metrics for report -> then click 3 dotted button to download report or set up automated rule on when you want a report sent to people.
Set up reports on a grand scale -> Top right area -> reporting column -> select reports or predefined reports or dashboards -> select blue + to create a new report -> drag and drop elements you want to show -> click on top right clock to schedule the report to be sent out and to who
What are Google Ads Mobile Marketing Techniques
Mobile landing pages- google chrome -> go to a specific web page -> top right corner select 3 button column -> more tools -> developer tools -> select specific mobile phone to see the view that you can expect to find. Use this to see user experience and to get a feel of a range of devices that the user will see.
Bid adjustments for mobile and tablet- select campaign -> ad group level -> devices left column -> hover over bid adi area and edit for a specific device such as ‘Tablets’. Select columns tab to modify columns for devices, you can use bid simulator columns as well.
Mobile search vs. display metrics- Google Chrome webpage -> top right 3 button -> more tools -> developer tools -> open up two screens: google search and a specific website. Display usually has a lower conversion rate than mobile search ads. You need one of the top 2 search ad placements to get more visibility. Expect lower conversions for mobile display.
Handling excessive mobile bounce rates- high bounce rates are stressful but there is a process on how to deal with them. Start by assessing page load time, use a report to segment by device times -> if times are normal, then compare a specific landing pages across different device types. There are three causes of high bounce rate on mobile devices: user experience problems, copywriting issues or content quality or server response time and lastly there could be an inventory problem with Google AdSense, which is out of your control.
App installs for mobile marketing- all campaigns -> blue + button to create new campaign -> universal app -> specify operating system of app -> enter app name etc. -> only pay for an app install! It is the best and most cost efficient way
Proximity marketing: location targeting- Google Ads -> select campaign -> ad groups -> locations -> blue pencil button to add multiple locations
Using Automation in Google Ads
New Google Ads interface -> Top right vertical 3 button -> bulk actions -> rules -> blue + sign to add new rules -> select to change either campaign, ad group, keyword or ad rules. You can use this to set up bid adjustment rules
Keyword performance rules- New Google Ads interface -> Top right vertical 3 button -> bulk actions -> rules -> blue + sign to add new rules -> keyword -> change keyword bids -> apply to all enabled keywords, action:decrease bids -> bids decrease by percentage:10% -> condition: conversion rate < 5%
Multi location bid adjustments- new Google Ads -> campaigns -> locations -> bid adj. pencil sign
Google Ads Scripts
Scripts can help you automate procedures with external data/API’s. New Google Ads -> 3 vertical button -> bulk actions: scripts
Automate a weather based campaign- register API key at openweathermap.org -> copy template spreadsheet: google developer tools -> create or adapt script based on the Google sample script -> schedule and run the script
Dynamic search and display automation- can be used for behavior or feed based to show dynamic search or display automation
Google Ads Ad Customizers- used to receive higher CTR with more relevant ads, it is less work as it reduces the need for multiple campaigns, it uses automation via feed and it is programmatic
Dynamic keyword insertion can be used with uploading a spreadsheet. When Google Ads is pulling spreadsheet data, it can be updated in real time and prices could change dynamically
Google Ads Customer match- used to reach customers that are already in your database (that have a gmail account). New Google Ads -> shared library: audience manager -> blue plus sign -> customer list -> specify membership duration and then ‘upload and create list’ -> add new campaign -> display network only -> fill out campaign info -> interests & remarketing -> customer email lists
MCC Scripts- used to manage multiple Google Ads accounts through one single script
Google Ads -> campaign -> add new campaign -> video and fill out information, ensure you select appropriate audiences if necessary.
Advanced Google Ads Tips
Landing pages convert, not keywords. Default settings can be costly, scale up smartly and not aggressively