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root. » digital advertising

digital advertising

programmatic advertising.

12 | 01 | 2018.

how programmatic ads work. *this is a guide that was created from lecture videos and is used to help you gain an understanding of how programmatic ads work. Programmatic Advertising Foundations Programmatic media buying is the byproduct of artificial intelligence and technology integration of media buying. Programmatic advertising (or programmatic media buying) is the entire […]

lead generation.

09 | 14 | 2018.

how to generate leads online. *this is a study guide that was created from lecture videos and is used to help you gain an understanding of how to generate leads online. Lead Generation Fundamentals Write (SMART) business goals as first step KPI are specific for your lead generation program Web KPI: Unique v returning, page […]

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