how to advertise your business on facebook.
Setup Billing
Dropdown -> Manage Ads -> Ads Manager -> Billing and Payment
Also, set account spending limit
Advertising Structure
Campaign -> Ad Sets -> Ads
Examples
Campaigns for each objective- drive traffic to website, increase brand awareness, and promote coupon
Ad Set Campaign- Ad Set 1 target current customers, Ad Set 2 target people who are in the city and play sports
Ads Create Tool to create facebook ad
Drop down -> Create Ads
Make your campaign name descriptive as possible
Identify your audience
Drop down -> Create Ads
Refine your Audience with Interest Targeting
Drop Down -> Create Ads
Everything you ad is not exclusive. If you add adidas, athletes and powerade, they only have to like of of them to be targeted.
Refine your audience with behavior targeting
Leave option off to minimize variables at first
Choose a budget
Start small
Choose your ad creative
Start with one image
Write your ad content
Headline, test- sales pitch, news feed- elevator pitch of company, display link, url parameters..
Manage ad placements
Best choice is the newsfeed for most exposure
Manage existing eads and campaigns
Make multiple ads to test, not campaigns..
Create and schedule advertising reports
Report Icon top left corner -> new report / manage report
Understand your success metrics
ctr, cost per click, cpm
Access Billing
Amount Spent metric or Billing tab
Writing a great ad
CTA button, highlight benefits, simple/eye catching image, test and run multiple changes
How to Choose a Great Image
Use images and bright colors, how will the image look when small? Test your images
Your Mind Moves the Machine.