how to advertise your business on facebook.

 

Setup Billing

Dropdown -> Manage Ads -> Ads Manager -> Billing and Payment

Also, set account spending limit

 

Advertising Structure

Campaign -> Ad Sets -> Ads

 

Examples

Campaigns for each objective- drive traffic to website, increase brand awareness, and promote coupon

Ad Set Campaign- Ad Set 1 target current customers, Ad Set 2 target people who are in the city and play sports

 

Ads Create Tool to create facebook ad

Drop down -> Create Ads

Make your campaign name descriptive as possible

 

Identify your audience

Drop down -> Create Ads

 

Refine your Audience with Interest Targeting

Drop Down -> Create Ads

Everything you ad is not exclusive. If you add adidas, athletes and powerade, they only have to like of of them to be targeted.

 

Refine your audience with behavior targeting

Leave option off to minimize variables at first

 

Choose a budget

Start small

 

Choose your ad creative

Start with one image

 

Write your ad content

Headline, test- sales pitch, news feed- elevator pitch of company, display link, url parameters..

 

Manage ad placements

Best choice is the newsfeed for most exposure

 

Manage existing eads and campaigns

Make multiple ads to test, not campaigns..

 

Create and schedule advertising reports

Report Icon top left corner -> new report / manage report

 

Understand your success metrics

ctr, cost per click, cpm

 

Access Billing

Amount Spent metric or Billing tab

 

Writing a great ad

CTA button, highlight benefits, simple/eye catching image, test and run multiple changes

 

How to Choose a Great Image

Use images and bright colors, how will the image look when small? Test your images