*this was created from lecture videos and is used to help you gain an understanding of how much does it cost to advertise on youtube.
Free YouTube SEO Tools
Youtube keyword tool, Wordtracker, keyword discovery, semrush, google suggest/youtube suggest, google adwords keyword tool
Attention grabbing element- call to action – juicy description – social media links and ask for shares link to content/website
What Youtube Looks for
-Keywords in video title compared to search query
-The number of how many people embed your video on their site, where it is placed and how
important and relevant that person is
-Number of subscribers to a particular channel
-Channel authority within Youtube
-Freshness of video (when it was created)
What search engines look for
-Video engagement- quantity and quality of interest in a video, create compelling content
-Video relevance- add keywords, good description, tagging
Topics for SEO Videos
Address Common Questions & problems in industry
Talk about meta topics.
What tags to use
Start with keyword research for tags, have one tag that describes video, have one keyphrase tag, tag for the mood such as “funny”, go plural when possible. This will help provide the answer of free to the question of how much does it cost to advertise on youtube.
Use 5-8 tags
Things to consider
Don’t buy views!
Keep video around 2-3 minutes (up to 10 minutes if necessary)
Make a page for each video itself, and send to email list
Spread word through email list
Decide if you should charge (probably shouldn’t)
Only include 1 video per webpage on your site
Announce on Social Media Channels: Facebook, Google+, LinkedIn, Twitter, send to email quora
Use Description with keywords and around 300 character
Add social media accounts and link back to website
First 5 lines most important
Describe video in depth
[ATTENTION GRABBING ELEMENT] + [CALL TO ACTION] + [LINK TO CONTENT] + [JUICY DESCRIPTION]
How to Choose a Title
[KEYWORD] + [ENTICING HEADLINE] + (IF PERSONAL BRAND) [“BY” YOUR NAME / BRAND]
Make sure video title is fully descriptive
Keep title to 68 characters or less!
Ex. “How to..” “blah blah blah like a celebrity.”
Write for benefit of the viewer
Have key phrase in title and have it entice your users
Youtube Reputation Management
“Don’t feed the trolls.”
Remove ban or block bad commenters for your video
Let people criticize
Always respond positively
Ask people to rate video in description, end of video itself and comments
Utilize End Screens, Cards and Subtitles through YouTube
Create a video XML sitemap..
-Access Google Webmaster Account for a free way to help you answer how much does it cost to advertise on youtube.
Have a playlist of frequent educating and compelling content
-Create an optimized Youtube playlist
-Create an optimized Youtube channel- upload good videos frequently, recency, channel subscribers, aggregate video channels, create a call to action, make background 1800 x 1298 image in jpeg/png with max 1mb, create tags, create titles, detailed description
-Total views over time, engagement reports, top traffic sources, playback location, audience retention
VIDEO ENGAGEMENT TIMELINE
- Intro– 1 minute, establish relatability, establish the problem
- Frame the Problem-2-3 minutes, types of problems, why they are facing the problems, how problem is harming you,
- Reengage audience with Hook
- Offer Solutions to Problems– 4-5 minutes
- CTA– 2 minutes, Ask your viewers to do something
YouTube Subtitles- Transcribe and Sync. -> Sync -> actions -> disable
YouTube End Screen- Last 20 seconds are needed,
‘Best for Viewer’ and ‘Most Recent Upload’ and Icon
Youtube Cards- 50 characters for title and 30 for CTA,
only use 3 or less and spread them out during key times
Intro– Hello, I’m <Name> of <Brand>, <Establish Credibility and Professionalism> Today we will be talking about <Question(s) or Title of Problem> …
Frame the Problem– <Why they are facing the problem> and <How the problem is harming them>
Offer Solution to Problem- So now I am going to tell you what to do about.. <What they Should Do About the Problem>
Conclusion- <Thank Viewers> <Rate Video and Provide Comments> Watch Next Video or Subscribe to Channel for new Videos> <Visit Website>Stay tuned for the next video to address If video is split into parts ask viewer to watch the next video, ask to subscribe to our channel, visit implanovaedu.org to learn more about dental implant education
Visit Backlinko to learn ore about YouTube SEO.
Setting goals and expectations for YouTube
Are you using it for marketing or monetization? Answering this will help you with the question of how much does it cost to advertise on youtube.
Marketing focus points- brand recognition, viral content, social sharing, subscribers,
Monetization focus points- provide value to end user, subscribers, content that is advertiser friendly, views/repeat viewers/loyalty, evergreen content (content that doesn’t get old)
Goals for Channel
Subscriber milestones, view milestones, monetary milestones, videos per week/month, how is your channel trending
Content for Marketing
Know your audience, engage the audience and provide value, include clear branding, include a CTA in video
Content for Monetization
Solve a problem for that user/your audience, provide reason for user to come back
Length and Efficiency
Longer videos- provide more engagement, earn more revenue, can irritate users
Shorter videos have higher efficiency, earn less revenue but don’t irritate
Informs and educates, solves a problem, provides humor/comfort, surprising content, emotional content
Create content that is in line with your strengths
Create business profile for Google
Plus.google.com > home icon -> pages -> get your page -> fill out info..
-> Create YouTube page through your business created through Google +
Optimize your video before uploading
Camtasia or screenflow for screen recording
Ensure sound levels are proper
Add a branded intro or outro
Short and sweet is always good, get to the point
File Type: mp4,
Audi Code: AAC-LC,
Video Codec: H.264
Monetizing your channel with the YouTube Partner program
Creator Studio -> Community -> Enable Fan Funding (Channel -> Status and Features)
LOOK INTO MORE DOWN THE LINE ONCE HAVE 10,000 VIEWS
Visit YouTube to find out more on how to make money from YouTube.
Reference to future and past videos, include cta, request feedback in comment, ask for subscription.
A/B Testing- different video intros / outros, different titles, different thumbnails, publishing videos at different times of day, sharing videos at different times of day
Share through your social media profiles, Comment back from users
Optimize your Channel
About page, channel icon/art, links in channel
Optimize videos for search engines
Video title, video description, video tags, video transcript, video performance (likes/comments/duration)
Secrets to launching a new video successfully
If you are going to monetize, monetize right away
View your entire video ASAP to increase average view time
Give your video a thumbs up
Share the video on all your social platforms
Add the video to the playlists
Embed video into your blog/Tweak title and description when posting to websit
Setting upload defaults
Creator Studio -> Channel -> Upload defaults
Add Fan Finder/YouTube Channel Ad
Only plays first 5 seconds of video! Make it incredibly enticing as it will show before other similar youtube channels
Learning YouTube Analytics
Graphical trends, subscribers, views, likes/dislikes, shares, favorites, comments, traffic sources, audience retention
To get a better understanding visit Hubspot for YouTube Analytics.
Brand recognition is important- the users know what product or service is being promoted and where they can go to find out more about it. Create as much viral content as possible. Get the snowball rolling to get shares through Social Media channels.
Add Call to actions to share the content. Provide value to end user from content whether you are answering a question or providing humour. Create advertiser friendly.