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09 | 14 | 2018.

download the pdf.

how much does it cost to advertise on youtube.

*this was created from lecture videos and is used to help you gain an understanding of how much does it cost to advertise on youtube.

YouTube SEO

Free YouTube SEO Tools

Youtube keyword tool, Wordtracker, keyword discovery, semrush, google suggest/youtube suggest, google adwords keyword tool

Attention grabbing element- call to action – juicy description – social media links and ask for shares link to content/website

What Youtube Looks for

-Keywords in video title compared to search query

-The number of how many people embed your video on their site, where it is placed and how

important and relevant that person is

-Number of subscribers to a particular channel

-Channel authority within Youtube

-Freshness of video (when it was created)

What search engines look for

-Video engagement- quantity and quality of interest in a video, create compelling content

-Video relevance- add keywords, good description, tagging

Topics for SEO Videos

Address Common Questions & problems in industry

Talk about meta topics.

What tags to use

Start with keyword research for tags, have one tag that describes video, have one keyphrase tag, tag for the mood such as “funny”, go plural when possible. This will help provide the answer of free to the question of how much does it cost to advertise on youtube.

Use 5-8 tags

Things to consider

Don’t buy views!

Keep video around 2-3 minutes (up to 10 minutes if necessary)

Make a page for each video itself, and send to email list

Spread word through email list

Decide if you should charge (probably shouldn’t)

Only include 1 video per webpage on your site

Announce on Social Media Channels:  Facebook, Google+, LinkedIn, Twitter, send to email quora

Youtube Descriptions

Use Description with keywords and around 300 character

Add social media accounts and link back to website

First 5 lines most important

Describe video in depth

[ATTENTION GRABBING ELEMENT]​ + [CALL TO ACTION] + [LINK TO CONTENT] + [JUICY DESCRIPTION]

How to Choose a Title

[KEYWORD] + [ENTICING HEADLINE] + (IF PERSONAL BRAND) [“BY” YOUR NAME / BRAND]

Make sure video title is fully descriptive

Keep title to 68 characters or less!

Ex. “How to..” “blah blah blah like a celebrity.”

Write for benefit of the viewer

Have key phrase in title and have it entice your users

Youtube Reputation Management

“Don’t feed the trolls.”

Remove ban or block bad commenters for your video

Let people criticize

Always respond positively

Ask people to rate video in description, end of video itself and comments

Utilize End Screens, Cards and Subtitles through YouTube

Create a video XML sitemap..

-Access Google Webmaster Account for a free way to help you answer how much does it cost to advertise on youtube.

Sitemaps.org

Have a playlist of frequent educating and compelling content

-Create an optimized Youtube playlist

-Create an optimized Youtube channel- upload good videos frequently, recency, channel subscribers, aggregate video channels, create a call to action, make background 1800 x 1298 image in jpeg/png with max 1mb, create tags, create titles, detailed description

-Total views over time, engagement reports, top traffic sources, playback location, audience retention

VIDEO ENGAGEMENT TIMELINE

    1. Intro– 1 minute, establish relatability, establish the problem
    2. Frame the Problem-2-3 minutes, types of problems, why they are facing the problems, how problem is harming you,

 

  • Reengage audience with Hook

 

  1. Offer Solutions to Problems– 4-5 minutes
  2. CTA– 2 minutes, Ask your viewers to do something

YouTube Subtitles- Transcribe and Sync. -> Sync -> actions -> disable

YouTube End Screen- Last 20 seconds are needed,

‘Best for Viewer’ and ‘Most Recent Upload’ and Icon

Youtube Cards- 50 characters for title and 30 for CTA,

only use 3 or less and spread them out during key times

Intro– Hello, I’m <Name> of <Brand>, <Establish Credibility and Professionalism> Today we will be talking about <Question(s) or Title of Problem> …

Frame the Problem– <Why they are facing the problem> and <How the problem is harming them>

Offer Solution to Problem-  So now I am going to tell you what to do about.. <What they Should Do About the Problem>

Conclusion- <Thank Viewers> <Rate Video and Provide Comments> Watch Next Video or Subscribe to Channel for new Videos> <Visit Website>Stay tuned for the next video to address If video is split into parts ask viewer to watch the next video, ask to subscribe to our channel, visit implanovaedu.org to learn more about dental implant education

Visit Backlinko to learn ore about YouTube SEO.

How to Monetize on YouTube

Setting goals and expectations for YouTube

Are you using it for marketing or monetization? Answering this will help you with the question of how much does it cost to advertise on youtube.

Marketing focus points- brand recognition, viral content, social sharing, subscribers,

Monetization focus points-  provide value to end user, subscribers, content that is advertiser friendly, views/repeat viewers/loyalty, evergreen content (content that doesn’t get old)

Goals for Channel

Subscriber milestones, view milestones, monetary milestones, videos per week/month, how is your channel trending

Content for Marketing

Know your audience, engage the audience and provide value, include clear branding, include a CTA in video

Content for Monetization

Solve a problem for that user/your audience, provide reason for user to come back

Length and Efficiency

Longer videos- provide more engagement, earn more revenue, can irritate users

Shorter videos have higher efficiency, earn less revenue but don’t irritate

Valuable content

Informs and educates, solves a problem, provides humor/comfort, surprising content, emotional content

Create content that is in line with your strengths

Create business profile for Google

Plus.google.com >  home icon ->  pages -> get your page -> fill out info..

-> Create YouTube page through your business created through Google +  

Optimize your video before uploading

Camtasia or screenflow for screen recording

Ensure sound levels are proper

Add a branded intro or outro

Short and sweet is always good, get to the point

Youtube Recommendations

File Type: mp4,

Audi Code: AAC-LC,

Video Codec: H.264

Monetizing your channel with the YouTube Partner program

Creator Studio -> Community -> Enable Fan Funding (Channel -> Status and Features)

LOOK INTO MORE DOWN THE LINE ONCE HAVE 10,000 VIEWS

Visit YouTube to find out more on how to make money from YouTube.

Attracting subscribers

Reference to future and past videos, include cta, request feedback in comment, ask for subscription.

A/B Testing- different video intros / outros, different titles, different thumbnails, publishing videos at different times of day, sharing videos at different times of day

Share through your social media profiles, Comment back from users

Optimize your Channel

About page, channel icon/art, links in channel

Optimize videos for search engines

Video title, video description, video tags, video transcript, video performance (likes/comments/duration)

Secrets to launching a new video successfully

If you are going to monetize, monetize right away

View your entire video ASAP to increase average view time

Give your video a thumbs up

Share the video on all your social platforms

Add the video to the playlists

Embed video into your blog/Tweak title and description when posting to websit

Setting upload defaults

Creator Studio -> Channel -> Upload defaults

Add Fan Finder/YouTube Channel Ad

Only plays first 5 seconds of video! Make it incredibly enticing as it will show before other similar youtube channels

Learning YouTube Analytics

Graphical trends, subscribers, views, likes/dislikes, shares, favorites, comments, traffic sources, audience retention

To get a better understanding visit Hubspot for YouTube Analytics.

YouTube Tips

Brand recognition is important- the users know what product or service is being promoted and where they can go to find out more about it. Create as much viral content as possible. Get the snowball rolling to get shares through Social Media channels.

Add Call to actions to share the content. Provide value to end user from content whether you are answering a question or providing humour. Create advertiser friendly.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)

Tagged With: google ads, youtube advertising, youtube analytics, youtube monetization, youtube seo

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